Facebook Page Insights for brand and business pages just got a makeover, following hot on the heels of Facebook’s recent update to their ad buying service. The new features have been available to some Facebook users already but have been rolled out on a grand scale as of this week.
Improvements To Page Insights
- Simpler metrics, now split into page likes, tags, checkins, people engaged and more
- Tools to publish better content, helping you to evaluate positive and negative metrics for each post you make.
- Insights about people interacting with your page, including those you’re engaging with
- A new pages Insights export
Coupled with the Digital Analytics Fundamentals course that’s running, it’s a fine time to start digging into the traffic and statistics behind your core online and social operations.