Blogging With An Editorial Calendar

Some people do it with todo applications. Some people use a diary. Some people use a wallchart. But when it comes to blogging, WordPress in particular, I opt for Editorial Calendar as a means of keeping an eye on the content I’ve got going out on the blog, what’s gone before and what’s yet to come.

The set up is simple, the drag-and-drop interface a breeze to use and creating draft posts directly from the main calendar screen in your WordPress dashboard means you could have a month worth of topics laid out and scheduled in minutes (of course you’ve still got to come up with the content!).

Why Use An Editorial Calendar?

An editorial calendar, to me, helps you focus. Whether I’m writing about food, music, theatre, blogging on behalf of clients, or looking after things here in the office, an editorial calendar is a must.

It acts as a great reminder of when to publish particular content and it gives you a great overall view of your blog output on a month-to-month basis. With this plugin, you’ll also see what actually went live and what’s still sitting in your drafts, unloved.

If you are blogging for your business, then the use of an editorial calendar becomes even more important. Use it to make note of key industry dates, events, shows, festivals and start generating content in your calendar around that. Use it to highlight special days of the year (e.g. wines for mother’s day, wines for father’s day, the launch of the latest iPhone, how your business or industry is impacted around budget day etc.)

However you dress it up, whether you opt for a plugin or writing things on the back of an envelope, an editorial calendar helps you plan, strategise, act and react when it comes to creating content for your blog.

What Does It Do?

Here’s the key feature list for Editorial Calendar for WordPress

  • See all of your posts and when they’ll be posted.
  • Drag and drop to change your post dates.
  • Manage your drafts with our new drafts drawer.
  • Quickedit post titles, contents, and times.
  • Publish posts or manage drafts.
  • Easily see the status of your posts.
  • Manage posts from multiple authors.

How Do I Find It?

Personally, it’s been great. I’ve been using the Editorial Plugin on my personal food blog for over a year now and I find it great for getting over writer’s block. I might sit down at the start of the year and plan out 12 months of content, then open the calendar come June time and realise that I’ve got loads of material to write about, articles that I would have planned six months previous, on top of the articles that I think of on a day-to-day basis.

I also help it prevents the blogs I use a calendar for from going stale. Even when working with clients who are so keen to get into blogging and reap the benefits of generating content for their website, there are always those (and I’ve been guilty of it in the past) who go firing on all cylinders in the first few weeks only for a few months down the line not to have published anything. At least keeping the calendar to hand, you won’t find yourself stuck for content and you can easily identify the content gaps in your blog output.

What If I Don’t Use WordPress?

If you don’t use WordPress, then don’t worry. An editorial calendar isn’t just about using a plugin or piece of software. Grab yourself a mini diary or reporters notebook and get to planning! Start by adding one entry a week to your diary, even if it’s just a title, and work from there!

And Finally…

How about you? Do you use an editorial calendar for your blog output? Do you find it benefits your or is it a waste of your time? Either way, if you’re a WordPress blogger you can get started today and grab the Editorial Calendar for WordPress for free here.


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